70% Organic Traffic Growth
in 90 Days
How a PLC & SCADA systems OEM went from a technically impressive but digitally invisible website to ranking on page 1 of Google for 12 buyer-intent keywords — and generating 4–5 qualified organic enquiries every month.
World-Class Automation.
Invisible on Google.
Our client built sophisticated PLC and SCADA systems for manufacturing plants across India. Their engineering team was exceptional — but their marketing team of one was struggling to explain complex automation products in a way that both ranked on Google and resonated with plant decision-makers.
The website had been built by engineers for engineers — technically accurate but commercially invisible. It ranked for nothing. The Head of Marketing described it as "a technical document masquerading as a website".
They came to Flint Leads with two problems: fix the SEO, and create content that speaks to plant managers and finance teams — not just automation engineers.
Technical SEO +
Buyer-Intent Content
We separated the technical and commercial problems — fixing the SEO infrastructure first, then building content that addressed both the engineering evaluator and the commercial decision-maker.
Technical SEO Fix
- //Full crawl audit — 47 issues found
- //Site speed optimisation (2.1s → 0.8s)
- //Mobile responsiveness rebuild
- //Schema markup for products & org
- //Internal linking restructure
- //XML sitemap & robots.txt fix
Content Strategy
- //12 buyer-intent keyword targets
- //Industry-specific landing pages
- //ROI-focused product pages
- //Plant manager case study format
- //Monthly blog: automation topics
- //FAQ pages for common objections
Paid Amplification
- //Google Ads for high-intent terms
- //LinkedIn content promotion
- //Retargeting for website visitors
- //A/B testing on landing pages
- //Conversion tracking setup
- //Monthly performance review
"Our website had always been a technical showcase for our engineering team. Flint Leads helped us understand that the person approving the purchase order thinks differently from the engineer evaluating the system. Once we had content that spoke to both, everything changed."
Get Your Automation Company
Ranking & Generating Enquiries
Tell us about your automation products and target sectors. We'll build the SEO and content strategy that generates qualified inbound leads.