Five years ago, an OEM procurement head picked up the phone. Today, they open a tab. By the time you hear from them, you have already won or lost.
Three structural gaps. All happening before a buyer picks up the phone.
Buyers pick 3–5 suppliers online before the RFQ. Thin site, no shortlist.
Specs close. Credibility decides. Engineering alone doesn’t open doors.
Tighter tolerances lose to louder visibility. Google ranks signal, not skill.
Another quarter without diversification is another quarter where one OEM decision can shrink revenue 40%.
Six differences that decide whether a marketing programme generates RFQs or just invoices. Read honestly. If your current agency looks like the left column, you know the answer.
6 months to ramp on industrial buyers. We start day one with the playbook.
One channel won’t shortlist you. We run four in sync: content, SEO, LinkedIn, outbound.
Great base, terrible diversification. The next 30% isn’t in your network.
Answer 25 questions across 6 categories. Get an instant score that shows exactly where your manufacturing marketing stands. And where the biggest gaps are.
Takes 4 minutes. No email required to see your score.
From your side of the table.
Qualified RFQs from buyers you have never met. With drawings attached.
A pipeline that does not depend on the founder picking up the phone.
60-second Pipeline Gap calculator. Annual leak in rupees, top three fixes. No email.
Run the calculator →Start with your weakest gap. Weekly progress. We measure RFQs, not impressions.
Every engagement is scoped, priced, and built to move one number. Qualified RFQs in your inbox. Pick the bundle that matches where your factory is today.
For when:Your website is a brochure that does not pass procurement’s read.
A digital presence that stops losing RFQs before the first call.
For when:Every enquiry comes through people you already know. Zero inbound RFQs.
Multi-channel RFQ engine across content, SEO, LinkedIn, and outbound.
For when:You want to land in India or the Gulf and have no buyer map.
A 12-week sprint to land in India or the Gulf with credibility from day one.
For when:You're exhibiting at a specific show and need pre-show outreach, lead capture, and post-show nurture for that audience.
Show-specific campaigns engineered around each event's buyer pool and booking window. Not a bundle. A time-bound campaign.
We do not do generic. Every campaign is built with deep knowledge of your industry's buyer behaviour, terminology, and decision cycle.
We're new. We'd rather show our thinking than invent results that didn't happen. These are frameworks built on patterns we know, not client logos we don't have.
We're new. We'd rather show our thinking than invent results that didn't happen. These are frameworks built on patterns we know, not client logos we don't have.
AS9100-certified, technically excellent, and completely invisible online. Every new client comes through personal referral. And the pipeline stops the day the referral source does.
Capability-led website + technical SEO for aerospace sourcing terms + founder LinkedIn programme into prime supply-chain teams.
80–95% of revenue concentrated in two OEM accounts. One sourcing shift and the factory runs at 50%. No digital channel to diversify.
IATF-credible website + LinkedIn outreach into Tier 1 procurement + paid search against high-intent component sourcing terms.
Does one of these situations sound like yours?
Get Your Free Marketing Audit
