5 New OEM Relationships
in 4 Months
How a Tier 2 auto component supplier that was dangerously dependent on 2 customers used digital marketing to diversify its customer base — establishing 5 new OEM relationships in 4 months without making a single cold call.
Two Customers.
One Business Risk.
Our client had built a solid CNC machining and fabrication business supplying automotive components to two Tier 1 customers. The business was profitable, the quality was high, and the relationships were strong. The problem: 95% of revenue came from two buyers.
When one of those customers shifted sourcing to a competitor, revenue dropped 40% almost overnight. The Managing Director knew this was a structural risk that had to be solved — not by finding one more customer, but by building an entirely new business development channel.
The challenge: they had no digital presence, no marketing infrastructure, and no experience reaching buyers outside of their existing network. They came to us to build it from scratch.
Digital Infrastructure +
Targeted OEM Outreach
We built the digital foundation first — a website and capability video that could back up any outreach — then launched a targeted LinkedIn campaign to Tier 1 procurement managers.
Digital Foundation
- //New industrial website
- //IATF 16949 certification page
- //Capability video production
- //Machinery & process showcase
- //RFQ-optimised enquiry forms
- //Mobile-first fast build
LinkedIn Outreach
- //Tier 1 procurement manager targeting
- //Personalised connection sequences
- //Capability showcase content
- //Founder credibility building
- //Direct message follow-up
- //Conversation qualification
Paid & Search
- //Google Ads for auto component terms
- //IndiaMart profile optimisation
- //Targeted LinkedIn Ads
- //Landing page A/B testing
- //Enquiry tracking setup
- //Monthly optimisation
"We spent 12 years building our reputation through relationships. We thought that was the only way to get new customers. Flint Leads showed us that our reputation could also work for us online — we just needed to make it visible. Within 4 months we had conversations with 5 new Tier 1 buyers who found us through LinkedIn and our new website."
Diversify Your Customer Base
with Digital Marketing
Whether you're dependent on 2 customers or 20, a digital channel gives you the ability to reach new buyers on your terms. Let's build it.