A Multi-Channel RFQ Engine,
Built for 90–180 Day Cycles.
Pipeline runs the four channels industrial buyers actually pay attention to — technical content, LinkedIn, cold email, and SEO — in parallel, every month, against a single number. Qualified RFQs in your inbox.
Four Channels.
One Monthly Cadence.
Technical Long-Form Content
2 long-form articles every month (1,500–2,500 words), written for procurement heads — not general audiences. Topics like "AS9100 audit prep: 12-week checklist for Tier 2 suppliers" or "How to evaluate a CNC supplier for aerospace batch production."
LinkedIn Founder Programme
12–16 posts per month across founder + company page. Behind-the-scenes, thought leadership, customer wins (anonymised if needed). The founder becomes the face — that's what buyers actually trust.
Curated Cold Email Sequences
2 sequences per month to 200–400 hand-curated procurement contacts. Not blast-mail. Booking target: 4–8 discovery calls per month by month 3.
Technical SEO Maintenance
Ongoing technical SEO — fixing what breaks, adding schema where it helps, internal linking across new content. Your site gets stronger every month, not just at launch.
Monthly RFQ Reporting
One dashboard. Every month. What came in, from which channel, what was qualified, what converted. No vanity metrics. RFQ-only reporting.
Built for These
Manufacturers
The equipment is there. The people are there. The orders aren't. Pipeline is built for factories that can absorb 2–5× the current RFQ volume without breaking.
You've grown to ₹50–300 Cr on referrals alone. The next ₹100 Cr won't come that way. Pipeline is how you scale past the ceiling.
One customer contributes more than 40% of revenue. You know it's a risk but you don't have the BD bandwidth to diversify. Pipeline handles that diversification for you.
Gulf OEMs trying to break into Indian OEM supply chains, or Indian factories going after Gulf buyers. Pipeline content and outreach is built for both markets.
The First Six Months
of Pipeline
Kickoff & Setup (Week 1–2)
Competitor audit, keyword map, buyer persona doc, editorial calendar, list build templates, email domain warming, LinkedIn audit, CRM setup, brand voice guide. Before the retainer content flow starts, the groundwork is already laid.
Month 1 — Content + List
First 2 articles published. LinkedIn founder content programme live. First cold email list curated and approved by you. Email sequences drafted.
Month 2 — Outreach Begins
First cold email sequence goes out. LinkedIn continues. Content indexing on Google. Discovery calls starting to land — typically 1–3 in month 2.
Month 3–5 — Full Flywheel
All four channels running in parallel. Discovery calls hit 4–8 per month. Quarterly strategy reset at month 3: what's working, what to double down on, what to kill.
Month 6 — Review & Renew
Full 6-month dashboard review. RFQ totals, channel performance, cost-per-qualified-RFQ. Decide to renew, expand, or wind down based on the numbers — not on sentiment.
Questions Manufacturers
Usually Ask
How quickly will we see RFQs?
Honestly — not month 1. Content indexing takes 6–10 weeks. Cold email warm-up takes 2–3 weeks. LinkedIn takes 6–8 weeks to build momentum. Most clients see the first qualified RFQs from Pipeline channels in month 2–3, with consistent flow by month 4–5.
Why 6 months minimum?
Industrial sales cycles run 90–180 days. Asking Pipeline to show ROI in month 1 is like asking a trade-show investment to pay back during the show. The minimum exists to protect you from drawing the wrong conclusion from short-term data.
Do we own the content you produce?
Yes. Every article, every email template, every LinkedIn post — yours, forever, even after you stop working with us.
Can we run Pipeline without Foundation?
Yes — if your current site is in reasonable shape. We audit first and tell you honestly. If the site actively damages conversion, we'll recommend Foundation first.
What if we want to pause Pipeline after 6 months?
Renewable by choice. The content, site momentum, and domain authority you've built stays with you. Most clients renew; some pause and come back.
Ready to Start the
RFQ Engine?
Pipeline starts with a 60-minute discovery call. We map your buyers, your current pipeline, and what needs to change.