Bundles/Foundation

Your Digital Shopfloor,
Engineered to Convert.

Foundation is a one-shot, 8-12 week engagement to build the digital presence your factory should already have. Industrial website, capability deck, facility film, SEO foundation. The whole first floor of your marketing, built properly.

Request a Free Audit Book a Strategy Call

Bill of Materials

Everything the First Floor
of Your Marketing Needs

Part No.

Item · Scope

F-001

Industrial Website Build

A Next.js site with CMS, mobile-first architecture, and every page engineered around a single outcome. Communicating capability to procurement buyers who Google you before they email you.

F-002

Sales-Ready Capability Assets

A deck your sales team drops into every RFQ reply and trade-show follow-up. Certifications, equipment list, sectors served, quality systems. Laid out the way procurement actually reads them, not the way agencies usually design them.

F-003

On-Site Brand Visuals

A short capability film on your landing page and LinkedIn, plus a full library of facility and team photography the sales team can pull from for proposals, one-pagers, and buyer meetings. For years after launch, not just at go-live.

F-004

SEO Foundation

Technical SEO setup, schema markup, Google Search Console, GA4 configuration, and on-page optimisation for 10 target procurement keywords. So your site is discoverable, not just live.

F-005

CMS & Handover

You and your team trained on the CMS. One month of post-launch monitoring included. No vendor lock-in. The site is yours, on your domain, on your hosting.

Doc · FL-FOUNDATION-BOMRev. 2026.05 · 5 items

Who This Is For

Built for These
Manufacturers

Factories with a 2010s Website

Your equipment runs to micron tolerances. Your site looks like it was built by a cousin's friend. We close the gap between the factory and the front door.

Family-Run OEMs in Transition

The next generation is taking over and wants the company to "modernise." Foundation is usually their first external project. And the one that signals the shift.

Gulf Manufacturers Entering India

Your Arabic-first site doesn't open doors in Chennai or Pune. We rebuild for an Indian procurement audience without losing Gulf credibility.

Tier 2 Exporters

International buyers search you before they email you. Your site is their silent audit. We make sure it passes.

Our Process

How We Build
Your Foundation

Discovery & Audit (Week 1, 2)

On-site or Zoom tour of the factory. Interviews with owner, sales head, and one engineer. Review of current site, competitor sites, and existing collateral. You walk away with a written positioning brief.

Architecture & Copy (Week 3, 4)

Wireframes for Home, 4 Capability pages, 2 Industry pages, About, Contact. Every line of copy written and approved by you before a single pixel is designed.

Design & Build (Week 5, 8)

Next.js site with CMS. Facility shoot scheduled and produced in parallel. Capability deck built alongside so nothing slips into a month-two scramble.

SEO Foundation (Week 9, 10)

Technical SEO, schema, Search Console, GA4, LinkedIn page audit. On-page optimisation for 10 procurement keywords you actually want to win.

Launch & Handover (Week 11, 12)

Site live. Capability deck finalised. You and your team trained on the CMS and LinkedIn posting. One month of monitoring included post-launch.

The Visual Craft

Shot by Shutterfeed Studio

Every frame on your floor, with your people, with your machines. No stock, no studio mock-ups, no generic b-roll. Shutterfeed is Flint Leads' in-house visual craft arm. What the strategy is made of, before the strategy deploys it.

01 · Shot for you

Capability Film

90, 120 seconds. Owner-to-camera intro, plant walkthrough, finished product close-ups. Lives on your landing page and LinkedIn.

02 · Shot for you

Facility Photography

Full-resolution library of floor, equipment, processes, and quality-lab shots. Used across proposals, one-pagers, and web.

03 · Shot for you

Team Portraits

Owner, sales head, chief engineer, shop-floor leads. Consistent framing. No LinkedIn default photos in an RFQ reply.

04 · Shot for you

Brand Visual Library

Delivered as a structured archive your team can pull from for the next 5 years. Royalty-free. Yours, forever.

Post-Launch

Optional: Foundation Care

All Foundation projects include a free one-month care period. After that, continue with Foundation Care at ₹30 k / month. Or upgrade to Pipeline when you're ready to start generating RFQs.

What Care Covers

//CMS content updates
//Hosting & uptime monitoring
//Minor copy and image refreshes
//Broken-link + form sweep
//One small design tweak per month
//Quarterly Lighthouse & analytics review

What Care Does NOT Cover

× New content production
× SEO campaigns
× LinkedIn content
× Cold email outreach
× Lead generation
× Trade show execution

Those live in Pipeline →

FAQs

Questions Manufacturers
Usually Ask

How long does it actually take?

8-12 weeks from discovery to launch. We won't compress it below 8. A half-built website damages credibility more than no website.

Do we get a say in the copy and design?

Every word of copy is reviewed and approved by you before design. Every page design is approved before we build. No surprises at launch.

What if we already have a website?

We can audit it first and tell you honestly whether it needs a rebuild or a restructure. If restructure is enough, we'll scope a smaller engagement. We don't force rebuilds.

Will Foundation generate RFQs on its own?

A site alone rarely generates RFQs without traffic. Foundation builds the asset. Pipeline drives traffic to it. Most clients start with Foundation and move to Pipeline once the site is live.

Do you handle hosting and domain?

We guide the setup and typically recommend Vercel or Netlify for performance. The domain and hosting stay in your accounts. We never lock you into our infrastructure.

Your Digital Shopfloor,Engineered to Convert.

Everything the First Floorof Your Marketing Needs