42 Qualified RFQs
in 6 Months
How a 15-year-old aerospace CNC manufacturer with zero digital presence went from invisible online to generating a consistent stream of qualified inbound RFQs — without a single cold call.
15 Years of Excellence.
Zero Digital Presence.
Our client had spent 15 years building an aerospace CNC machining facility that any procurement manager would be proud to approve. AS9100 certified, 5-axis capability, exotic alloy experience, and a track record of delivering to tight tolerances on time.
The problem: none of this was visible online. Their website had been built in 2011, contained no capability documentation, and ranked for nothing. Every new client came through personal referrals — a channel that had served them well, but was finite and unpredictable.
When a key referral source retired, the pipeline dried up almost overnight. The Managing Director reached out to Flint Leads with a clear brief: build a digital channel that generates RFQs independent of who we know.
A Full-Stack Digital
Marketing System
We built three interconnected systems — a high-credibility website, an organic SEO engine, and a LinkedIn outreach programme — designed to work together and compound over time.
Website Rebuild
- //Capability-led page architecture
- //AS9100 & certification showcase
- //Detailed machinery & process pages
- //RFQ-optimised contact forms
- //Mobile-first, fast-loading build
SEO Programme
- //Aerospace keyword research
- //On-page optimisation across 12 pages
- //Technical SEO audit & fixes
- //Schema markup for local & org
- //Monthly aerospace content articles
LinkedIn Strategy
- //Founder personal brand build
- //Weekly capability showcase posts
- //Outreach to prime contractor SCMs
- //Connection sequences to MRO buyers
- //Engagement nurture programme
How It Unfolded
Discovery & Audit
Full audit of existing web presence, competitor analysis, and buyer keyword research. Identified zero SEO visibility for any commercially relevant search terms.
Website Rebuild
Built new industrial website with dedicated capability pages, AS9100 certification showcase, machinery list, and RFQ-optimised contact forms.
SEO Foundation
On-page SEO across all service pages, technical audit fixes, and schema markup implementation. LinkedIn founder content programme launched simultaneously.
Content & Outreach
Aerospace-specific blog content targeting procurement keywords. LinkedIn outreach to prime contractor supply chain managers and MRO buyers.
First RFQs
First 3 inbound RFQs received — all from organic Google search. Client described it as "the first time we've ever received an unsolicited enquiry online".
Scale & Optimise
Doubled content output, expanded LinkedIn outreach, and launched Google Ads targeting high-intent aerospace machining keywords. RFQ volume reached 8–10 per month by month 6.
"The first time we received an unsolicited enquiry through our website, I genuinely didn't believe it. We'd had the same website for 14 years and never once had someone find us through Google. Within 3 months of working with Flint Leads, we were getting enquiries every week — from buyers we'd never met and never would have met through our existing network."
Want Results Like This
for Your Manufacturing Business?
Tell us about your factory and we'll show you exactly how we'd approach generating qualified RFQs for you.