Precision Targeting
for Industrial Buyers
Industrial paid advertising isn't about reach — it's about precision. We target the exact buyers searching for what you make, at the moment they're ready to shortlist vendors, and convert that intent into qualified RFQs.
Paid Channels That
Drive RFQ Intent
Google Search Ads
Targeting the exact search terms your buyers use when actively looking for manufacturers like you. High-intent keywords like "CNC machining company India" or "industrial automation systems supplier" — not broad traffic that never converts.
LinkedIn Ads
Sponsored content and InMail campaigns targeting procurement managers, plant engineers, and OEM heads by job title, industry, company size, and geography. The most precise B2B targeting available.
B2B Marketplace Optimisation
Optimising your presence on IndiaMart, TradeIndia, Alibaba, and other industrial marketplaces — so your listings rank higher, look more credible, and drive more qualified enquiries.
Built for These
Manufacturers
SEO takes months. Paid advertising generates qualified traffic within days of launch — ideal when you need pipeline fast.
LinkedIn Ads let you target by exact job title, company size, and industry — reaching only the decision-makers who matter.
Already on IndiaMart or Alibaba but not generating enquiries? We optimise your listings to rank and convert.
Before committing to a long-term strategy in a new geography or segment, paid ads let you test demand quickly and cost-effectively.
How We Run Your
Paid Campaigns
Campaign Strategy
We identify the highest-intent keywords and most valuable buyer segments for your specific manufacturing offer.
Creative & Copy
Ad copy written for industrial buyers — specific, credible, and focused on capability rather than generic claims.
Campaign Launch
Campaigns launched with precise targeting, budget controls, and conversion tracking connected to your RFQ forms.
Weekly Optimisation
Bid adjustments, negative keyword additions, audience refinements, and A/B testing on ad creative — every week.
Monthly Reporting
Clear report showing spend, clicks, leads, cost per lead, and RFQs generated. No vanity metrics — just pipeline data.
Questions Manufacturers
Usually Ask
What budget do I need to start with Google or LinkedIn Ads?
For Google Search Ads targeting industrial keywords, we recommend a minimum of ₹50,000/month in ad spend. For LinkedIn Ads, ₹75,000/month minimum. These budgets allow enough data to optimise effectively. Our management fee is separate.
How quickly will I see results?
Google Search Ads typically generate first leads within 1–2 weeks of launch. LinkedIn Ads take slightly longer — 3–4 weeks — because the sales cycle from ad click to RFQ is longer for complex industrial products.
Can you manage marketplace listings alongside ads?
Yes. We often combine Google Ads with marketplace optimisation for maximum coverage — buyers search both Google and IndiaMart when sourcing manufacturers.
What makes industrial paid advertising different from regular paid ads?
Industrial buyers don't impulse-purchase. They research, compare, and deliberate. Our ads are built for this — with landing pages designed to build trust and capture RFQ intent, not just clicks.
Start Generating
Qualified RFQ Traffic Today
We'll audit your current ad accounts (or set them up from scratch) and show you the fastest path to paid RFQ pipeline.